Brand & Marketing Executive – Innerwear Segment

Location: Mayapuri, Delhi
Employment Type: Full-time

Role Overview:

We are seeking a dynamic and driven Brand & Marketing Executive to assist in launching and promoting our in-house lingerie/innerwear brand. The candidate should have experience in brand development, distributor engagement, and marketing within the apparel or lingerie industry.

Key Responsibilities:

1. Conduct market research and competitor analysis to support brand creation.
2. Assist in defining and executing brand strategies in alignment with business goals.
3. Engage with distributors, market chains, and offline/online retailers to expand market presence.
4. Utilize industry experience in the lingerie segment to develop effective marketing initiatives.
5. Drive marketing efforts across e-commerce platforms and B2B channels.
6. Meet with potential distributors, present offerings, and finalize deals.
7. Build and maintain relationships with retail partners for improved shelf presence and visibility.

Requirements:

• Prior experience in brand or trade marketing, preferably in the innerwear or fashion segment.
• Hands-on experience with distributors, retail chains, and e-commerce platforms.
• Strong understanding of both B2B and B2C marketing.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of relevant industry experience.